About Us

In a world of excess, NALU reclaims the joy of simplicity. This is not about how little we can live with, it is about figuring out what we simply can’t live without. Living with less has its virtues, but the task of essential living is to uncover the elements that bring us joy.

We carefully manufacture lingerie and swimwear pieces that have the simplest design and are made of the highest quality fabrics. Because buying better-made things helps us buy less.

Everyday lingerie is the embodiment of a second skin that should allow us to move freely and to feel at ease. NALU’s philosophy is rooted in kindness and in the need to be gentle to our bodies, reflected in our non-wired, non-padded range of essential pieces made of the softest cotton.

Essential lingerie that allows you to move freely and highlights the natural shape of your body.

Swimwear items are an extension of our skin during summertime. Made of the finest Italian fabric and using a minimal design with clean edges, NALU swimwear pieces suit various types of bodies due to the flattering lines that highlight the natural curves of the body.

All of our products are made at a factory in Transylvania, Cluj-Napoca, founded in 1996.

Our partner is enrolled in the BSCI platform (Business Social Compliance Initiative) that analysis social issues related to product and work quality and safety and has always been one of the top 3 companies, in the area, in the past 10 years.