The No - Waste Sale

Dear NALU community, 

This is not an easy
conversation for us, but we’ve always preached transparency in our
communication with you and hard times are no exception. We have been struggling
for a while now and the current global situation has forced us to take a

NALU came to life 6
years ago as an ode to the women’s bodies, as a pledge to bring a more
comfort-oriented approach to the very pieces that are the closest to women’s bodies,
to challenge the lingerie industry, to challenge mindsets of beauty and to show
that undergarments don’t have to be all wires and padding. High-quality
fabrics, simple and functional designs, pieces that allow you to move freely
and to feel at ease – promises that we’ve kept all these years, while trying to
innovate and bring more styles.

 You’ve probably seen
lately some other independent small businesses and brands across  industries that are about to close their
doors or to find other ways to continue their mission. Unfortunately, the last
years of the pandemic have not been easy on us as well. We have been impacted a
lot by higher cost of operation – due to the worldwide shortage of raw
materials, rising costs of production and a continuous increase of taxes. 

As a very small team, we have poured so much
into making NALU what it is today and we feel that now it’s the time to take a
break and search for other ways to keep this story going.

In order to do this, and to start working
towards a new business model, we’re hoping to sell what remains in our stock.
These are the same pieces as before, with the same quality promise that you are
accustomed with, now at a 50% discount. We’re calling this The No-Waste Sale,
and it will start today until all of the collection is sold out. We have
genuinely created these pieces for you, so our hope is that each piece will
find its own woman’s body and bring the comfort it deserves.

We trully hope you
will embrace our decision and also enjoy our special prices. If you have any questions
and thoughts, please feel free to reach out to us. As always, we’ll stay close
to you.

Thank you for
believing in NALU.  


NALU Team 


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